# Logo Information & Guidelines

This folder contains the official logo files for Ingalls & Co. and its
three divisions: Creative Spaces, Simple Suite, and Tape 30. Black
versions are for use on light backgrounds; white versions are for use on
dark backgrounds.

## Ingalls & Co. Wordmark

`ingalls_and_co_wordmark_2026_black.png`
`ingalls_and_co_wordmark_2026_white.png`

This is the primary logo and full wordmark of Ingalls & Co. The
preferred pronunciation of the company's name is as abbreviated, as in
"co-producer" or "co-author," rather than "Ingalls and Company."

The design draws on two sources:

1.  Historical industrial signage and logos from Greater Cleveland

2.  The crown from a heraldic achievement Charles Burleigh adopted for
    family use in his 1903 book, *The Genealogy and History of the
    Ingalls Family in America: Giving the Descendants of Edmund Ingalls
    who Settled at Lynn, Mass. in 1629*.

Burleigh states plainly that no true Ingalls coat of arms ever existed.
The family were "plain, honest farmers," not nobility. He also explains
that, under **English heraldic rules**, coats of arms were granted to
individuals rather than families, and that unless one could prove direct
descent from the individual to whom the arms were granted, one would
have no right to use them.

Burleigh then draws a deliberate contrast with **American practice**. In
America, he argues, there is no objection to adopting such arms
symbolically, writing that if the family chooses to use them "as an
evidence of membership in this family," there would be no objection. He
therefore published the arms not as a verified hereditary Ingalls coat
of arms, but as an emblem the family in America might legitimately
choose to adopt.

Bernard Burke's *General Armory*, John Burke's *Encyclopædia of
Heraldry*, and Joseph Edmondson's *A Complete Body of Heraldry* record
the heraldic achievement under "Inglish," "Ingelose, or Ingloss," and
"Inglos, and Inglehouse," respectively. These are medieval variants of
what later became "Ingalls." Along with Ingle, Inglis, Ingold, and
others, they come from the Old Norse personal name *Ingjaldr*, which is
also the root of the Lincolnshire place names Ingoldsby and Ingoldmells,
in Edmund Ingalls' own home county. Given the shared root and unsettled
spelling of English surnames at the time, a paternal lineage from these
arms-bearing families to Edmund Ingalls can neither be entirely ruled
out nor established with certainty.

The crown is therefore used as a **historical and symbolic reference to
the Ingalls name**, rather than as a claim to an authenticated
hereditary Ingalls coat of arms.

## Creative Spaces Wordmark:w

`ingalls_and_co_creative_spaces_wordmark_2026_black.png`
`ingalls_and_co_creative_spaces_wordmark_2026_white.png`

Shares the styling of the main Ingalls & Co. wordmark above, with no
additional symbolism of its own.

## Simple Suite Wordmark

`simple_suite_wordmark_2026_black.png`
`simple_suite_wordmark_2026_white.png`

Matches the font and styling used within the Simple Suite apps
themselves, for a clean, modern, and fast feel.

## Tape 30 Logo

`tape_30_logo_full_color_2026.png`

The tape depicted in the mark is the very same VHS-C cassette James shot
his first film on at age 6. The name "Tape 30" comes from a plot point
in a web series James and Allan made during their freshman year of
college, which was the first piece of project they had made together and
that gained an audience online. This file is provided only in full
color; there are no separate black/white variants.
